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Our Story

VectorBalance studio

Founded in 2018 by Charlotte Reynolds, VectorBalance began with a simple mission: to make professional styling accessible to everyone, not just celebrities and the elite.

After a decade working in fashion publishing and styling for editorial photoshoots, Charlotte recognized that many people struggle with their personal style not because they lack taste, but because they haven't been taught how to identify what truly works for their unique body type, lifestyle, and personality.

VectorBalance was created to bridge this gap, offering practical, personalized styling advice that empowers clients to make confident fashion choices. What started as a one-woman consultancy has grown into a team of specialized stylists, each bringing unique expertise to serve our diverse clientele.

Today, we pride ourselves on our inclusive approach, working with clients of all ages, sizes, genders, and budgets. We believe that everyone deserves to feel confident in their appearance and that thoughtful styling can be a form of self-care with ripple effects throughout all areas of life.

Our Values

Personalization

We believe that styling should never follow a one-size-fits-all approach. Every client receives truly personalized service tailored to their unique body, lifestyle, preferences, and budget.

Inclusivity

We create a judgment-free space where clients of all backgrounds, body types, ages, and gender identities feel welcome, respected, and understood.

Practicality

We focus on creating wearable, versatile wardrobes that serve real-life needs rather than following fleeting trends that lack staying power.

Education

Beyond providing immediate styling solutions, we empower clients with knowledge and skills to make confident fashion choices independently long after our services conclude.

Sustainability

We advocate for mindful consumption, helping clients build wardrobes with longevity that reduce fashion waste while still expressing personal style.

Authenticity

We provide honest, constructive guidance that respects each client's authentic self rather than imposing external ideals of how they "should" look.

Meet Our Team

Team member 1

Charlotte Reynolds

Founder & Creative Director

With 15 years in fashion publishing and celebrity styling, Charlotte brings a wealth of industry knowledge while maintaining a practical approach to personal styling. She specializes in transformative wardrobe makeovers.

Team member 2

Olivia Chen

Accessories Specialist

Olivia's background in jewelry design gives her a unique perspective on how accessories can transform outfits. She excels at helping clients build versatile accessory collections that maximize their existing wardrobes.

Team member 3

James Thompson

Wardrobe Consultant

With a background in interior organization and design, James brings a systematic approach to wardrobe planning. He specializes in creating functional capsule wardrobes for busy professionals.

Team member 4

Samantha Lee

Color Specialist

With training in color theory and a background in art, Samantha helps clients discover their most flattering color palettes. She excels at creating harmonious wardrobes that enhance natural coloring.

Team member 5

Michael Roberts

Ethical Fashion Consultant

Michael combines his passion for sustainability with styling expertise to help clients build responsible wardrobes. He specializes in sourcing ethical brands and vintage pieces that align with personal values.

Our Qualifications

Our team members hold various certifications and educational backgrounds that enhance our professional styling services:

Fashion Institute Certifications

Advanced training in color analysis, body shape assessment, and fashion merchandising

Industry Experience

Combined 40+ years working in fashion retail, editorial styling, and image consulting

Ethical Fashion Training

Specialized education in sustainable materials, ethical production, and circular fashion practices

Professional Association Memberships

Active participants in industry associations for ongoing education and networking

What Clients Say About Our Team

"Samantha's color analysis was like having a veil lifted from my eyes. I've spent years buying clothes in colors that weren't flattering me. Now I understand why certain colors make me look vibrant while others wash me out. This knowledge has simplified my shopping and improved my confidence."

Margaret Wilson Cardiff, UK

"Michael's approach to sustainable styling was refreshing. Rather than pushing me to buy new 'eco' products, he helped me see the value in what I already owned and guided me toward truly ethical choices when I needed to add pieces. His knowledge of sustainable brands is impressive."

Thomas Greene Bristol, UK

"Charlotte has a gift for seeing beyond current trends to what truly works for an individual. Her wardrobe makeover service transformed how I think about my clothes. She created dozens of new outfits from what I already owned and gave me a clear system for maintaining order."

Sophia Patel Oxford, UK

Ready to Work with Our Expert Team?

Book a consultation today and begin your style transformation journey.

Contact Us